The Digital revolution is here. It may seem simple to those of us who have been raised in this culture. However, many of our favourite businesses are going bust due to these social changes – that’s why Cravr exists. We cater specifically to restaurants that are in desperate need of a digital marketing strategy, and we do it with a smile. Why? Because we are tired of seeing our favourite restaurants closing their doors simply because they didn’t have the resources, nor the time to adapt.
We are a new company, born into the digital revolution – and are therefore able to provide the best outcomes for not only our clients but also our employees. We all know that happy employees make for productive employees, but unfortunately, there is a disconnect that means too many people are working at a job they are not engaged with, causing themselves and the business to suffer. If you’re identifying with this – you are not alone. If you want to see how a company born into a digital revolution has adapted to pass the benefits on to its employees, you’re in the right place.
Innovation
Innovation is one of those words that can be tricky to define absolutely. It has become evident that innovation means something different to everyone, and that’s ok! As long as a company can use whatever form of innovation that works for them to react to challenges and changes within their environment – they are being innovative. The only thing that remains constant is change – and the businesses that can adapt and discover new opportunities will always come out on top.
Better than that, if a business is lucky enough to not be confronted with detrimental external changes – innovation will still come into play. Businesses still need to grow to keep up with their competitors – successful innovation can increase productivity, which will increase profitability, which will bring about new opportunities for innovation – and so the cycle continues.
Cravr is all about responding to change creatively. We address every aspect of our business with this approach, whether it be assisting restaurants to keep up with the digital revolution, or refining our internal processes and efficiencies. As a company that assists restaurants with their innovation – we of course are at the forefront of new ideas; always keeping our finger on the pulse of new products, services, research and development. The key is not resting on our laurels because there are always opportunities to evolve and grow.
Being innovative is also about listening to needs. It goes without saying that we listen to our customers to come up with new ways of overcoming some of their challenges. However, innovation also comes from our willingness and ability to listen to our employees. We’ve all had that boss that’s used the words ‘because that’s the way it’s always been done’. That response is not good enough for us and is an immediate red flag. When we are asked why we do things this way – you will either get a specific answer or we will gain an opportunity for a new idea.
The core of innovation within Cravr is the staff and their attitudes. By offering a safe place for our people to voice their concerns and ideas, we encourage creative thinking. Five minds are better than one, right? Cravr is a company born into the digital revolution, assisting other companies to catch up. We recognise there are always ways to improve if you think outside the box, that’s how we stay relevant and competitive. The bottom line is, innovation makes it easier to achieve goals – and at the end of the day, that’s what Cravr is all about.
Respect and Recognition
Respect and recognition, while having separate meanings, often go hand in hand in the workplace. Respect is an attitude of consideration of high regard, whereas recognition is an acknowledgement of someone’s attributes or achievements. It can be easy to see here how recognition leads to respect, and vice versa. Realizing that there is no ‘I’ in ‘TEAM’, is also the realization that there is no solitary source of a businesses success. Honestly, it takes a village to run a company – and to think otherwise would be a notorious ‘no-no’.
Hopefully, you don’t know what it feels like to not be recognized and/or respected in the workplace – but chances are, you have experienced it in one form or another. Ar Cravr, we are a company run by people, to work with people – so we treat people the way we like to be treated, as a person. Respect is shown through the recognition of an individual’s qualities and traits, as well as treating people with appreciation and dignity. Signing on to work with Cravr means you can expect to be treated with respect and recognition, and we will expect the same treatment from you towards anyone else.
We know the world isn’t perfect and there may be differing opinions from time to time, but that is just a part of being in a team. At Cravr, your ideas and opinions will always be heard – as long as they are presented in a tasteful, respectful manner. Respect and recognition go a long way both personally and on a business level; it will reduce stress, increase productivity and collaboration, improve employee satisfaction and create a fair environment for employees to show their skills and knowledge. When employees are respected and recognized, the respect is forwarded along to the customer – creating a positive feedback loop of increased profits, further recognition and respect.
At the end of the day respect and recognition creates a fun place to work, where employees are not dreading starting work for the day. It fosters an environment where team leaders and employees lift each other up towards a common goal, encouraging success. Transparency of accomplishments within the Cravr team can be used to drive motivation, trigger learning experiences and (you guessed it) increase recognition and respect within a team. We know this all sounds a little repetitive – but we’d like to drive the point home. If we want to be respected in our industry, it all starts from the ground up.
Communication, Learning and Support
It is no secret that efficient communication mitigates conflict, increases engagement, creates better relationships and results in a more productive and talented workforce. However, we see companies falling short time and time again to make communication strategies a priority. One of the common hurdles is an ineffective project management system that hasn’t been fully aligned with the specific needs of the company. This can lead to mass disorganization and decreased productivity – which has a ripple effect on all aspects of the business. How can a company stay up to date with the latest resources and offer premium customer service if they spend all of their time trying to see the forest through the trees?
If a company can keep all of their staff on the same page at all times – nothing falls through the cracks, creating an opportunity for premium customer service. With optimized communication, learning and support systems in place to give staff a full understanding of the service, the sales cycle, the products and the tools available – the customer receives a well-rounded end to end service with no interruptions.
At Cravr, our sales team will be working on a CRM created in-house to maximize efficiencies that are in line with our workflow. With our Sales and Success Centre software, you will have a vision of all accounts, analytics, pipelines, calendars, meetings, leaderboards, orders and tasks. Here you can manage your workflow all in one place. But wait, there’s more! We have also incorporated spaces to keep up to date with all company announcements, a resource centre to brush up on product knowledge (and how to sell it), product updates and a learning academy. Have a question that you can’t find the answer to? Post it in the community forum to get answers from your team as soon as possible.
A company is only as good as its culture – we aim to foster an environment where our staff do not feel micromanaged, but also have the tools to work well within a team. You will thrive in an environment that empowers you to sell quality products your way, with the support of an entire community. Use your skills as an individual, optimize them within the community and you’ll never be left in the dark – trust us, your customers will appreciate it!
Work-Life Balance
It is an age-old problem, how do I align my personal and career priorities in a way that ensures I can succeed, but still maintain happiness and fulfilment in my personal life? We are referring of course to work-life balance. In an ideal world, there would be no distinction between work and happiness – but for the majority of us, there is a clear divide between our personal and professional lives. In this cloud-based day and age – the work follows us wherever we go, making it harder than ever to tune out the noise during our personal lives. However, this digital shift also brings about more opportunities for flexibility.
Some people live to work, but Cravr recognizes that most people work to live. Businesses around the world are changing the way they conduct their business. Research shows that the more hours you work during any given week, the less productive (per hour) you become and the more errors will be made. By empowering our employees to focus on productivity over hours – it is a win/win for both employees and managers alike. We offer a flexible and remote work environment, empowering our staff to manage when, where and how they work. Need to take your car to be serviced? No problem! We know you’ll get the job done.
Through Cravr’s cloud-based CRM, you can manage your time however you see fit. The CRM also utilizes a high level of automation – keeping your workflow organized and leaving more time for the simpler things in life. We know you give 100% on the clock, so we want to give you the freedom to choose when and where that is. Feel like taking a trip? Go for it! Set your clients up for success while you’re away so you can rest easy knowing you won’t be bombarded with enquiries upon your return.
At the end of the day, we can assist our employees to find ways to create the right balance for them, but it’s up to the individual to take advantage of the support we provide to help them do it. Cravr is a people company, our people are our most valuable asset and our success is dependent on them being successful. Of course, there is a moral responsibility to ensure the health of our people, but stressed-out employees are also less productive. It’s very simple, happy workers equal a successful company.
What Does All Of This Mean?
So there you have it. By recognizing the barriers to providing the ideal environment for our staff, we are overcoming them – from the ground up. Innovation, respect, recognition, communication, learning, support and work-life balance have been implemented right from the outset, ensuring that sustainable habits are executed.
There is no need to unlearn bad habits within our organization – we are young, energetic, spirited, and determined to challenge the characteristics of the traditional workplace. The times have changed, and Cravr has been born into a new generation – we are committed to leading by example.
If you’d like to join us on our mission, please get in touch with us at [email protected]